One in Four Consumers is a Family Health Influencer

Over-the-counter (OTC) medicines are trusted, safe, and effective treatments that empower people to take a responsible, “hands on” approach in making their everyday health a top priority. When a minor illness strikes in the middle of the night, OTC medicines enable families to conveniently seek relief they can count on for their children and for themselves, either by turning to their medicine cabinet or running to the local pharmacy or store.